Case Study Narrative
The business context and technical outcomes of this project.
Artisanal bakers and dessert creators had no dedicated platform to showcase customized products and reach local buyers directly, while customers struggled to discover premium celebration gifts in their immediate vicinity.
Building a highly performant, SEO-optimized multi-vendor marketplace that loads instantly on mobile web, while managing geofenced local delivery boundaries and real-time vendor specific inventory.
Designed a Next.js 15 application utilizing Server-Side Rendering (SSR) for instant search indexing, integrated location API boundaries, implemented dynamic geofenced queries, and set up simple vendor order pipelines with Razorpay.
Successfully launched in production at cakenook.in, providing a fluid search-to-checkout journey with premium visual presentation and organic search discovery.
Key Engineering Challenges
A detailed breakdown of low-level infrastructure and systems problems successfully solved during implementation.
The Challenge
Problem Statement
The goal was to build a multi-vendor platform that bridges the gap between local artisanal creators and customers seeking premium celebrations with reliable delivery validation.
Research & Decisions
Emotional UX
Designed an interface that emphasizes elegance and emotion for celebration order conversion.
Emotional UX
Designed an interface that emphasizes elegance and emotion for celebration order conversion.
Local First
Prioritized location-based filtering to ensure freshness and timely delivery for perishable gourmet items.
Local First
Prioritized location-based filtering to ensure freshness and timely delivery for perishable gourmet items.
Features & Implementation
Technologies Used
Project Interface Flow
Visual layout mapping the primary interface checkpoints and telemetry data pipelines of the application.
